Seth Godin

His blog always makes me think.  His pdf book talks about marketing outside of traditional means… to create tribes of people who move along an idea that strikes a chord with them (and the leaders who are passionate about that idea!). Here is his free manifesto. This is from his blog too:


Is it worth doing?

What was my impact?

Will it matter in the long haul?

What sort of connections did I create?

Wherever you live, whatever you do, you have an obligation.


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